Almost every other televised event, people head for the fridge, the bathroom, or punch the fast forward button on the DVR.

FORBES: Despite Super Price Tag, Super Bowl XLVI Advertising Time Still Super-Valuable

Looking forward to next week last week, the same trusty source has beat HMM to the punch and let us know that once again the ratio was 61:39, and although Amazon is included in these numbers, the HD DVD BOGO sale wasn't in progress yet.

ENGADGET: Nielsen VideoScan High-Def market share for week ending December 16th, 2007