Ms Hilton, heiress to the Hilton Hotel fortune, first gained notoriety for her constant partying as a teenager.

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Founder and President Robert Bigelow, who made his fortune in the hotel industry before getting into the space business in 1999, framed the gambit as an out-of-this-world real estate venture.

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An heir to the Hyatt hotel fortune and a former Hyatt executive, Pritzker sold his Hyatt shares to his family in 2010 and has been busy building a boutique hotel business.

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This modern urban zone is comprised of glass and steel skyscrapers, a giant shopping mall, convention centre and office parks that house Fortune 500 corporate offices and global hotel chains.

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But ironically, the very thing that has forced Tom Pritzker to invite the public to buy into Hyatt--his family's feud and the resulting agreement to break up its collective fortune by 2011--may add to the appeal of this hotel company's IPO.

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Sir Terry, who was born in Newport and raised in Newbridge, made his fortune in the telecoms industry and helped secure golf's 2010 Ryder Cup to the Celtic Manor, the hotel resort which he developed in his home city.

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Pritzker, age 54 and an heir to the Hyatt Hotels Corp. fortune, is married with kids and runs a San Francisco private equity firm that has bet on a very different hotel chain from the one his father and grandfather built.

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