Here within the states, the markets are very saturated for the quick-service restaurant format.

FORBES: Don't Be Scared By Oil Prices, Buy Exxon, Chevron And 13 More Value-Creating Stocks

After the break you'll find a quick video overview of the format, which sounds like it has plenty of potential.

ENGADGET

The format he chose was to tell a story in a direct, quick and articulate manner, allowing his personality to shine through.

FORBES: The 6 Great Social Media Losses of 2011