Risk assessments can serve as a vehicle for early buy-in, a method to secure budget and resources, a gauge for progress, a way to avoid fire-drills and set priorities for your program, a natural reporting-out format, and proof for regulators of the adequacy of your program.

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The program offers a different format for news, a bold attempt to further leverage the social media aspect.

FORBES: CBS Has Eye On Growth Of Digital Properties

Jets defensive coordinator Mike Pettine got onto Billick's staff in 2002 by getting someone to convert some 5, 000 play diagrams Billick had stored in an Apple format into a more easily transferrable program.

WSJ: Why Is the NFL Afraid of Technology?

The past year and a half has been a period of big changes for the Engadget Show, eschewing our longstanding studio format for a new kind of program that's given us the freedom to travel the world, in search of bigger, deeper stories.

ENGADGET

Following the luncheon program, the symposium turned to a discussion format to consider in greater detail the rationale for and likely impact of the GCCT.

CENTERFORSECURITYPOLICY: 'Global warning' about global climate change treaty

In any case, given how slowly marketers and agencies have gotten with the digital program, it seems unlikely whatever new ad format does appear will take off this year.

FORBES: 2012 Prediction No. 5: Web-Native Brand Ad Formats Will Remain MIA