The books are very distinctive, attractively printed in a compact, squarish format on bright, white paper.

FORBES: A Forgotten Poe

What Amazon has done is created a market at a certain price point and begun to condition readers to use a different format, digital vs. paper.

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The books come in landscape format only (wide, not tall) and you get just one paper option.

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The trick is to provide the most basic information about life (for example, a solemn page on the correct use of lavatory paper: how to hang it and, worse, how to use it) in a format that looks amusing and stimulating for the general reader.

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