Ex: YouTube partner Mystery Guitar Man has a unique style and format to his videos, which keeps the viewer interested.

FORBES: YouTube: 5 Tips For Building Your Own Video Career

The BBC's The Office, which aired between 2003 and 2005, today seems almost avant-garde in its colorless style and sullen documentary format.

FORBES: Magazine Article

Presenting your RSS feeds and social media links in a magazine-style format, Flipboard still makes for a fascinating reading experience, with page tuning and differing layouts keeping the reader engaged.

FORBES: Samsung's Galaxy S III brings Flipboard to Android

RightDoc is now delivering RightDoc 2.0, a business document writer that uses XML and Cascading Style Sheets (CSS) as its file formats, and can output HTML, Portable Document Format, and PostScript formats.

CNN: XML comes of age at Internet World

Don't forget, the town hall-style format favors a completely different type of interaction and performance.

NPR: McCain Hopes To Shine In Town Hall-Style Debate