The key to understanding, validating, and appropriately applying any form of research is to understand the context in which it was developed, as well as the business logic that was used to frame it.

FORBES: Successful Leadership Requires The Right Order Of Operation

Another form of masterful Obama Calculated Deception is the out of context stat.

FORBES: President Obama's State Of Disunion: Half of America Is In a Trance

The context I bring this up comes in the form of online reviews and the writing thereof and the honesty, or lack thereof, within.

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Without understanding the context, we misunderstand what it means to Trust, and how to form that trust.

FORBES: Four Elementary Forms of Sociality Impacting Trust and Relationships

And the multi-device context creates the opportunity to script marketing messages in a story-line form across different screens.

FORBES: Move up http://i.forbesimg.com t Move down