For those who may not recall (were you born after 1975?), the Pepsi Challenge originally took the form of a blind taste test.

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The core idea, Westergren says, was to create a form of recommendation entirely blind to popularity, and focused instead on the sound of the music itself.

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Will the FTC turn a blind eye toward this advanced form of competition?

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The developers say up to half of those with the "wet" form of the disease, which accounts for 90% of sufferers who go blind, could benefit from the treatment.

BBC: Treatment 'will reverse blindness'

And Mr Poortman argued that corruption acted as a catalyst for the global financial crisis - because ratings agencies had a conflict of interest and "turned a blind eye to high levels of risk", something he said was "a form of corruption".

BBC: Corruption 'stifling economies'

In truth, the most radical part of Crazy Blind Date (whose name and basic concept OK Cupid toyed with in an earlier form more than five years ago) may be the way users are asked to express their satisfaction or lack thereof.

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Three times in the opening minutes England worked the blind-side superbly with full-back Delon Armitage showing welcome signs of a return to form with two incisive thrusts.

BBC: New Zealand Maori 35-28 England