Every great sales rep knows that the more she forgets her product, quota, and commissions and fanatically focuses on selflessly serving her customer, the more product she moves and the more commissions she makes.

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Another chimed in with, when my husband gives the baby a bottle at night, he always forgets to change her diaper.

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On those days, her family forgets about dementia.

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The elderly woman, who runs a grocery stall in Hong Kong, often puts her customers in an awkward spot: she forgets to take their money after handing over the bean curd and pickles.

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One forgets how easy it would have been for Ivanka to have chosen the life of a feckless socialite, as her contemporary Paris Hilton did.

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