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To a tech geek, indifference to dress is a badge of pride because any creative endeavor, whether it's coding software or writing novels, goes better if you can forget about yourself entirely, forget about how you look, what you're wearing, how people perceive you.
CNN: Zuckerberg's hoodie is savvy, not snotty
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You can't think that these guys have won majors, and then you start worrying about what they're doing and you forget about yourself.
NPR: McIlroy Pulls Within 3 Shots Of Lead At Texas Open
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Forget your towel and get yourself a kanga (sarong) to sit on or rent one of the many beach chairs.
BBC: Rio��s beach culture, posto by posto
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Forget Cerullo and think of yourself.
NEWYORKER: Women on the Verge
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Even with helicopter parents and years of college education, people forget that getting a job in this world is about selling yourself.
FORBES: Tips from Maureen Francisco on Seizing Opportunities
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If you have already signed up, please remember to get yourself sponsored before the big day - and don't forget the sunscreen and a hat!
BBC: SPORT | TV/Radio Schedule | Sport Relief | Last chance to sign up for Sport Relief
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We also have some great suggestions for non-consumerist gifts of time and if you're crafty, don't forget to check out our DIY guide for cool make-it-yourself gift ideas like these useful texting gloves and this curiously strong solar charger upcycled from an old Altoids tin.
ENGADGET: Inhabitat's Week in Green: invisibility cloak, a Hobbit House and a portable washing machine
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As a regime it could help you forget most things - you venture into the icy night in swimming costume, psyche yourself up for a few minutes in a shallow outdoor hot-water pool on the dockside, run the 100m or so to the sea and then plunge in, screaming.
BBC: Credit collapse numbs Icelanders
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Forget about Foursquare: At the southern Rockies playground of Dunton Hot Springs, you can declare yourself mayor of an honest-to-goodness community.
FORBES: Frontier Fantasy: Take Over A Town At Colorado's Dunton Hot Springs