The second sacred truth, service and selflessness, is just a variation on the age old Golden Rule: It is in your own self-interest to forget your self-interest.

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"It's in our self-interest to forget our self-interest, " he says.

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The only problem with that is we tend not to probe deeply when someone is so self-evidently right, and forget the times they were wrong.

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Come to think of it, what self-respecting sci-fi geek could forget these two classic movies?

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This conclusion should be non-controversial to anyone other than Wall Streeters who, let us not forget, make a living denying the dangers related to their self-dealing.

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And finally, though this may appear a bit self-serving, the doctor in me is shouting out not to forget an issue that has been driven to the background by the credit markets, job losses and threats overseas: health care.

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Those who were treated to his self-deprecating and infectious humor and to his tender other-directedness would never forget the love he gave so freely.

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Moreover, entrepreneurs' drive to prove they are smarter than everyone (particularly the critics they cannot forgive or forget) makes compromising their values and convictions seem not only wholly disingenuous but also threatening to their senses of self.

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