"Forget everything you remember about the diesels of old, " one Internet ad reads.
Johns Hopkins' Pekosz adds that people remember the horrific 1918 flu season, but often forget that the two other flu outbreaks caused by new viruses, the ones in 1957 and 1968, were far more mild.
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My reasoning is that unless a company is afflicted by an ongoing crisis which is reported on almost daily in the print, broadcast and social media, most people in due time forget the occasional negative they read or hear and just remember seeing the company or product name in the media.
This is why we still remember the mighty words of Lincoln and FDR and why we forget almost all the others.
On another score, the Clintonistas can't decide whether they want us to remember the 1990s, or forget them.
At the same time, Americans seem to remember the noise and the smoke of the old diesels, but forget about the fuel efficiency.
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The trick is to persuade such cells to forget what they have become and remember what they (or, rather, their ancestors) once were in the embryo.
Taking time to remember is the only way not to forget.
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"Let's try and remember these heroic women's names and forget the gunman's name starting today, " said a person using the name druglady33.
LONDON, England (CNN) -- It is a common scenario: you are on medication but you forget to take it -- or worse, you cannot remember whether you took the pill you were due to take an hour ago.
We all remember how poorly bank stocks performed during the financial crisis, and who can forget Lehman Brothers.
If you have already signed up, please remember to get yourself sponsored before the big day - and don't forget the sunscreen and a hat!
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Our business model was based on job advertising, and for those who remember (but would rather forget), it was much harder to sell job ads in the fall of 2008 compared to the spring of 2008, when we launched a well-received beta.
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Sometimes I might forget where I put my keys, or to drop off the dry cleaning, but I can remember trading situations and technical patterns dating back over 10 years as if they were happening now.
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So I was not interested in the names of the people involved that we would forget, but where did they go to school (names we would remember).
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