But it wasn't until he got out of his Atlanta office, traveled to the Costa Rican rain forest (at the Tourism Board's invitation) and relaxed on his patio at a resort that he got the idea of making an ad based on something other than words.

WSJ: Tactics to Spark Creativity

There has long been opposition to the prospect of a gold mine and processing plant being built at Skouries in the Halkidiki peninsula, with some residents objecting to what they say will be the destruction of the environment and of pristine forest in the area, leading to the loss of tourism and other local activities such as farming, the rearing of livestock and fishing.

NPR: Masked Intruders Raid Greek Gold Mining Company

Main activities include tourism based on natural and cultural heritage, agriculture and forest exploitation.

UNESCO: EDUCATION

The different programmes are specifically created for the local communities in which they are located, in thematic fields such as "forest", "culture and environment", "local community and environment", "tourism and environment", "biodiversity", "soil" etc.

UNESCO: Education For Sustainable Development - Cyprus