Within a few years his little chips may help change everything from the cost of construction to how we fight forest fires--even the way we communicate.
As Europe's largest paper, packaging and forest products company it is sensitive to the declines in home construction and newsprint volume and to general European fears.
Drive east and you see the same, an undulent landscape carpeted with buildings completed or under construction, roads thick with traffic, and a few forlorn patches of the original Atlantic Forest or more recently transplanted eucalyptus trees to break up the relentless jumble of concrete.
The proposal would immediately restrict road construction in one-fourth of the national forestland, and set in motion a procedure through which local forest officials would determine what activities are consistent with the values of an additional 11 million acres of forest.