Buildings and businesses were forced to close because of the downpour, including Poole's Dolphin Shopping Centre, the Russell Coates Museum on Bournemouth seafront and the Sir David English Sports Centre.
The duo ended up redirecting, or pivoting as would be the correct entrepreneurial-lingo, their initial idea twice, shifting not only customer segment from shopping-averse male college graduates to gay and metrosexual working professionals, but were also forced to realize that their customers did not lack sources of inspiration but needed to be actively sought out.