The effect is, at first glance, quite small -- Beshore cited his colleague Steven Chesley's comparison of this effect to the force you feel when you hold grapes in your hand.

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But be careful, Wal-Mart's costs are so low in comparison to its competitors it will be difficult to force them up enough to make Wal-Mart feel the pain.

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And I think in the past -- I have given you a blow by blow of the comparison in terms of sanctions taken in Bosnia, or the use of military kinetic force in Bosnia and how long it took for the world to act in those case.

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