In crafting a movement strategy foryour brand, you need to identify an idea on the rise in culture and tieyour brand purpose or brand benefit to it in a way that generates a true movement from within.
If you're filling in the employment pages, do make sure the benefits that you list tie up to your P11D (Benefits Statement) and you make appropriate expense claims for things like business travel and professional subscriptions to ensure you are not over taxed on work-related expenses income.