In fact, in the automotive, finance and health sectors, the internet has now surpassed TV as the most influential media for generating WOM brand conversations.

FORBES: Word of Mouth is Still a Valuable Marketing Tool

This is the primary reason we passionately coach brands to strive for a well-rounded approach to WOM and consumer participation, starting with the message itself.

FORBES: Why Digital Still Can't Beat Word Of Mouth In Sharing Brand Messages

Its experiences that drive word of mouth and through positive WOM and the generation of brand advocates comes rewards for your business and consumers.

FORBES: The Key to Success this Small Business Saturday

If you would like to see even more details from this WOM study, check out the three-page report, available for download here.

FORBES: Word of Mouth is Still a Valuable Marketing Tool