We also need to provide full traceability for all shipments.

FORBES: Air Cargo Security: Time For The World To Take New Measures

In response to consumer preferences for ethical and sustainable sourcing, traceability, and quality, companies have also made bold sustainability commitments that implicate smallholder value chains.

FORBES: Catalyzing Smallholder Agricultural Finance

In 2008, for instance, when the European Union restricted Brazilian meat, alleging breeders weren't complying with EU traceability measures, JBS took advantage of its Australian subsidiary to export to Europe. (Brazilian beef exports to the EU resumed in 2009.) No Brazilian meat producer can export cuts to the U.S. because of U.S. safety rules.

FORBES: Magazine Article