The Cowboys have in fact ranked first or second in product sales since 1992, and in 1995, the year it won the Super Bowl for the third time this decade, accounted for 29% of league merchandise revenues.

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This merchandise strategy was very profitable for Petrie stores because it reduced the need for post-Christmas markdowns.

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This includes compensation for performances, endorsements, the sale of merchandise, and royalty or other income closely related to the event.

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This online retail site handpicks its merchandise, letting shoppers look for items that are a little more unique than mass-market stores.

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This is because buying European merchandise with a stronger dollar creates the opportunity for better margins.

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Lest you doubt that Harry Potter is evidence of a new conservatism in Hollywood merchandising, consider this: a mere 75 or so product licences have been issued for Harry Potter merchandise in America, and even fewer elsewhere.

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This is evident at street level: in the brand of convenience store, in the merchandise for sale and whether or not the telephone lines are buried underground.

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On the bright side: as much as consumers are still looking for deals, lower inventory levels at some chains this year means less extreme discounting will be necessary to clear merchandise.

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Using data representing royalties reported between July 1, 2010 and June 30, 2011 on all collegiate merchandise sold on behalf of CLC-represented institutions, the University of Texas tops this list for the 6th consecutive year as the top selling institution.

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