Be transparent with employees about what it will take in order for the company to one day afford more desirable benefits, says Aaron Hirschhorn, who in 2011 co-founded DogVacay.com, an online service for helping pet owners find pet sitters.
This competition makes for more desirable funding options for the strongest start-ups.
Rebecca Joffrey points out that the shakeup in major financial centers such as Wall Street and the City of London has made managerial jobs with blue-chip commercial and industrial companies a more desirable choice for many of the brightest and best MBAs.
When it comes to new series, media buyers are forced to rely on differentiators like night of the week (Thursday nights, for instance, are more desirable than Friday nights, and are thus more expensive), expected demographic (shows that skew younger tend to be more attractive) and the newcomer's lead-in show (or shows, in the case of a programming block like Fox's Sunday-night animation domination).
Before the Chinese restrictions on exports the La and Ce were often selling at a discount to production cost: for they were simply by-products of the extraction of the more desirable and more expensive elements.
Back in December I wrote here about the widespread substitution of cheaper species of fish for more expensive and desirable ones, a daily bait and switch that routinely goes on at retail fish markets, in restaurants and especially in sushi places.
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Everybody agrees that more effective government around the world is desirable, especially for those living in or near broken countries.
In the realm of health, prevention is far more desirable than running around looking for a cure.
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Mr. Rechler, chief executive of RXR Realty LLC, is betting that Midtown, where leasing has slowed in the past 18 months, will regain its status as New York's most desirable office district when the economy picks up and more old-guard companies look for extra space and as rent in the trendy hot spots grows more expensive.
For being able to aid in reducing the absolute poverty of a billion of more of our fellow humans would be highly desirable.
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The training explains the benefits of owning a smartphone, helping make these smartphones better understood and, therefore, more desirable for consumers.
The very idea that unpaid amateurs can and should supplement, or substitute for, paid professionals embodies the belief that the nature of the effort provided by volunteers is of a different, sometimes more desirable, character than that of the salaried union worker or social service technocrat.
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