For those that are worth doing, but not worth measuring , they agree to hold marketing accountable for testing-and-learning on ways to show, even if partially, how that activity connects to economic value.

FORBES: Demonstrating the Value of Marketing

Depending on the creativity of the teacher, technology like this could be used to either automate old-fashioned testing or innovate with new ways for learning, sharing and evaluation.

FORBES: It's Time For Technology To Disrupt Education