In an unusual move for 2012 advertisers and even for the social-media savvy Ford, the digital media for Taurus came several days AFTER the TV ads.

FORBES: Ford Taurus Gaining Traction

Ford can create just one advertising campaign for the Taurus and the Taurus X, instead of separate ones for the Five Hundred and Freestyle.

FORBES: Ford's New Taurus: Right Idea, Wrong Turn

It turned out drivers would rather haggle for the Accord than pay a fixed price for the Taurus.

FORBES: Used Cars, New Software

Real Ford employees inched back into the picture in ads for the Ford Taurus SHO version last spring, strapping engineers who worked on the car into the front seats next to NASCAR driver Carl Edwards.

FORBES: Ford 'Insources' Escape Ads By Featuring Actual Employees

The "family" group works on the Taurus sedan and Windstar minivan, for instance.

FORBES: The lemon factor

At the finish, both mushers rushed to pet their dogs, with Seavey singling out his main leader, 6-year-old Tanner, posing for photos with the dog and another leader, Taurus, wearing yellow garlands.

NPR: 53-Year-Old Musher Becomes Oldest Iditarod Champ

For example, Pontiac plans to come up with a new name for the Grand Am, and Ford plans to drop Taurus.

FORBES: Nameplate Engineering Is Bad Business

The satellite, known as OCO-2, is being prepared for launch in February 2013 aboard the same type of Taurus XL rocket used with Glory.

FORBES: The Failure of Climate Science, One Satellite At A Time

The cars were designed years ago and are due to be replaced, or, as in Taurus's case, the carmaker builds too many for the market.

FORBES: Magazine Article

For example, it sold 114, 000 of the Mercury Sable car, the sister to the Ford Taurus, which had 401, 000 sales.

FORBES: A Case For Saving Mercury