At IBC 2011, Opera Software pulls out of its hat the all new Opera TV Store, a simple solution for developers to build HTML5 apps for connected TVs and devices.

ENGADGET: Opera promises cross-platform apps for Smart TVs, gives us little to complain about

This will be increasingly important for solution building in the cloud where developers cannot pre-integrate all of the data.

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It is expected to showcase its own comprehensive social marketing solution next week at Oracle OpenWorld, its annual conference for developers and customers, to be held in the same Moscone Center Dreamforce took over last week.

FORBES: Why Salesforce is Pivoting to CMOs and how that Plays Against Oracle