For example, Homescape, which hosts classified ads for a consortium of newspaper companies, has a find-a-Realtor button that sends information to Reply.

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Fil-Estate had lobbied hard for public support, with full-page newspaper ads claiming the site would be an environmental and ecological showcase.

CNN: A novice senator finds a new cause to fight for

Savvy newspaper owners will tap neighboring communities--even ones with newspapers of their own--for ads.

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