It seems to be getting harder for mere mortals to make money in stocks these days.

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Apple realized that the best approach was to make a device that was simple for mere mortals.

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The BP Oil Spill remains an intensely interesting and important story, impossible for mere mortals to ever clearly convey.

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But for mere mortals, Formela feels that to start a hot biotech firm, one has to find a way to match top scientists who have a cutting-edge technique with an important use for the new technology.

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Given that the experts cannot come up with a consistent line what hope is there for us mere mortals?

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For us mere mortals, we'd be happy enough to just get hold of a First Else to play with for nostalgia's sake.

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While the demo response was pretty quick, we were told that it'll be at least another year before the technology becomes available for us mere mortals.

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Books by professional sportsmen can read like divine proclamations for the consumption of mere mortals.

ECONOMIST: Forget the pavement and head for the hills

The plan was intended to ensure that the conglomerate maintains its triple-A credit rating and its 31 cent quarterly dividend. (See "GE Braced For Pain") At the current price, mere mortals who invest alongside Buffett, are getting a 5.0% payout.

FORBES: Magazine Article