It worked with planned price cuts being abandoned and even a rise in the milk price for many.

BBC: The NFU and Farmers for Action go their separate ways

In a time when many are pondering resolutions for the new year, the milk business needs to do some serious soul-searching.

FORBES: How the Milk Industry Went Sour, and What Every Business Can Learn From It

Passenger Johnny McDonald, who was on a U.S. domestic flight, told CNN he saw officials X-ray milk parents had brought for infants and saw many people patted down.

CNN: Security ramped up at airports in U.S., UK, Amsterdam

Breastfeeding advocates raised legitimate concerns about breast milk alternatives (corn syrups for babies?) and many women who decided to breastfeed and practice attachment parenting genuinely believed that going natural was the better route.

CNN: Breastfeeding is intuitive and easy? No!

Riccitello also pointed out the success of day-one downloadable content, which has been a sticking point for many players who feel that schemes like that are just a way to milk a few more dollars out of a product by releasing an incomplete game.

FORBES: Mass Effect 3 Ships 3.5 Million Units

For various reasons, it doesn't cover alcoholic drinks or many lattes and other milk-based concoctions.

WSJ: Mayor vows to press on after NYC soda rule nixed

It was a slightly unorthodox but in many ways effective combination of forces trying to get dairy farmers more money for their milk.

BBC: The NFU and Farmers for Action go their separate ways