The study provides benchmark values of data attributes and performance improvements for many verticals.

FORBES: Does Better Data Lead To Better Corporate Performance?

For many women their empathy and compassion are some of their greatest strengths and attributes.

FORBES: Why Women Need To Stop Feeling

For example, we found that many times the reputation of the source was more important than the technical attributes of the video.

FORBES: How to Incubate A Media Business -- Appealing to an Audience

The software - which can be used to assist police inquiries into people who have been missing for many years - is able to manipulate facial images to change the age, sex, race or even perceived personality attributes of an individual.

BBC: NEWS | UK | Scotland | Scientists imagine Lennon at 64