Nearly three-quarters (74%) of CMOs told us that compared to a year ago, customers have higher expectations for product quality, and similarly large majorities said that customers have higher expectations for customer service (75%) and expect more value for their money (76%), and also are more price sensitive (76%).
For decades, every customer, large or small, had a personal broker providing everything from stock tips to retirement planning.
In the early 1990s, I worked for a software company that had one large government customer.
Many large companies look at a credit rating for a potential customer and if it looks good most are ready to do business.
One high-tech OEM, for instance, counted both large corporate buyers and small operators among its customer base.
Which is going to produce a large and long term customer base which can feed profits for years, decades?
The huge investment plan is a bet on the growing customer demand for high-speed networks that can efficiently transfer large amounts of data without clogging up.
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McKinnon gave an example of a customer a large pharmaceutical company that used Okta to build a web portal for its employees that also included Salesforce.com, Box and Microsoft Azure integration.
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We also provide hands-on professional services and dedicated customer support for no extra cost as part of the premium offering for mid to large companies that need help with structured roll-outs, implementing best practices, integration, training, management and measurement, etc.
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Our conviction in Qualcomm is derived not merely from the fact that the company currently has the biggest market share in both the app processor and baseband markets, but that it also has one of the most well-diversified customer base, with enough number of hardware partners for Apple alone to have a large impact.
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For example, the head of a large commercial organization wanted his people to become more focused on targeted customer segments as a way of improving revenue.
Since it was acquired by Reynolds and Reynolds, a large supplier of customer-relationship software, the CAReader remote-diagnosis system has looked destined for bigger things.
Large companies need to be aware that in this environment becoming an anchor customer can be an engine for innovation and growth.
For instance, companies are moving away from large functional departments where workers perform uniform tasks, and towards smaller, customer-oriented teams, where people frequently cover for each other and need to be able to perform many different tasks.
This week at Dreamforce, a large cloud computing event sponsored by Salesforce.com, customer service company Genesys will announce a new application for use on the Salesforce.com application platform.
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