And for Kobe Bryant, a prodigiously talented member of the team, the pressure is on to reproduce the form that made him the NBA's most valuable player of 2008.
Coca-Cola lost a great salesman when it did not renew its endorsement deal with Kobe Bryant for its Sprite brand when it expired at the end of 2005.
This year's mediocre ratings are nothing new for an NBA final featuring Kobe Bryant as the main attraction.
And this, it's sort of bums me out, but Lakers superstar Kobe Bryant is getting attention for moves on another court.
SACRAMENTO, Calif. (AP) Kobe Bryant passed Wilt Chamberlain for fourth place on the NBA's scoring list, then put on one of the best passing performances of his storied career.
McGrady looks as though he may be well on his way to unseating Kobe Bryant and Kevin Garnett for the unofficial title of 'best player to join the NBA straight from high school.
James scored 30 or more for the 54th time in the postseason, second only to Kobe Bryant among active players.
Today, Mr. Ma's speeches draw large crowds at the company's annual gathering for customers and media (celebrity speakers have included Bill Clinton and Kobe Bryant).
Krzyzewski, who attended the U.S. Military Academy, in eight years has won over superstars like LeBron James, Kobe Bryant and Kevin Durant, instilled pride in playing for the national team and preached continuity across all levels of USA Basketball.
WSJ: Coach K, 2016 Olympics: Mike Krzyzewski to Return as Team USA Basketball Coach
Kobe Bryant (29.4) established the gold standard for No. 2 scorers in 2001.
The anticipation of the WNBA superstars, Candace Parker, Diana Taurasi, and Tamika Catchings, competing for a record fifth consecutive gold medal and NBA all-stars, Kobe Bryant, Kevin Durant and LeBron James, playing on one unified team did not disappoint basketball fans.
FORBES: USA Basketball Scores High London Olympics Ratings For NBC
The company signed up superstar Kobe Bryant as its front man, agreeing to pay him seven figures annually for appearances, autograph sessions and to headline a new ad campaign set to launch in late February.
Catchy nickname for someone that averaged 9 minutes and 3 points a game last season backing up Lakers star Kobe Bryant.
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