Then last month, a man took court action against the Hollywood star, Richard Gere, for kissing his Bollywood counterpart, Shilpa Shetty, at a public function.

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It was critical for them to see Jacquie and me holding hands, kissing, being affectionate, talking to one another calmly and lovingly, and for the girls to experience a stable home.

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The next day, he wrote to another actress, Catherine Sellars, setting up a rendezvous for the same day ("I'm kissing you already").

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Armitage scored a try for the third Test in a row and made a point of kissing the red rose on his England jersey immediately after scoring.

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Lee's affections for Lucy first came to light in series two, but despite arranging dates and kissing under the mistletoe, the pair have never quite managed to get it together.

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So does the wall-to-wall fund-raising that calls for physical prowess ranging from gladhanding and backslapping to buttonholing and you-know-what-kissing.

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It's an unconventional protest for sure, one that lends itself to great video, funny interviews and front page stories with women kissing and the word "chicks" somewhere in the headline.

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