And its stock has been a winner for so long, it defies reason.

FORBES: Connect

The merchandising team has been doing its job so well for so long that it can just look at an item and know it's going to be a winner with SkyMall's audience, O'Donnell said.

CNN: Need a garden zombie? SkyMall has it

In one editorial, Cleveland Clinic cardiologist Eric Topol , who was the first to raise the alarm about Vioxx three years ago, calls for a formal government investigation into how Merck (nyse: MRK - news - people ) and the U.S. Food and Drug Administration left Vioxx on the market for so long after concerns about its possible heart risks had been raised.

FORBES: Top Doctor Calls For Vioxx Investigation