For instance, PDI could be embedded in a storage appliance used on demand for device data analysis, such as capacity forecasting or failure prediction.

FORBES: Ideas for Solving the 'Data' Problem First, the 'Big' Problem Second: The Pentaho Way

For instance, if in the West Evernote's cloud storage has Dropbox, Google Drive and Apple's iCloud among its rivals, in China, there is also Baidu's Wangpan.

BBC: Evernote will set up a data centre in China

Schiller pointed out some of the downsides of the technologies it's removed or downplayed: rotating hard disks, for instance, use more power and are more likely to have reliability issues than solid-state storage.

CNN: Apple's Schiller: 'Old technologies are holding us back'