Situated in a former car dealership, their temporary digs were originally designed as a place for Hsieh to throw parties--with a hot tub, a kitchen and a sound system set up for a disc jockey.

FORBES: Tadpoles

Located in a former car dealership, their temporary digs were originally designed as a place for Hsieh to throw parties--with a hot tub, a kitchen and a sound system set up for a disc jockey.

FORBES: Tadpoles

It's certainly catching on in corporate circles: Virgin Group recently asked Hsieh to come in for a visit so they could pick his brain.

FORBES: Magazine Article

Not long ago Hsieh created a "cultural fit interview" for prospective hires.

FORBES: Magazine Article

It's unclear why, says David Hsieh, Cisco's vice president of marketing for video and emerging business.

WSJ: My Life as a Telecommuting Robot

Jadkowski explained that Zappos had discontinued this policy in February of 2008, after Hsieh decided that he wanted the company to be known for shipping and service, not discount prices.

NEWYORKER: Happy Feet

The next morning, Hsieh met me in a small, colorful conference room nicknamed the Aladdin, for the casino.

NEWYORKER: Happy Feet

Hsieh once told me the same thing when I interviewed him a few years ago for a book I was writing.

FORBES: Business Renegade: Zappos' Tony Hsieh

Hsieh, who owns less than 50% of the company, is convinced the company's reputation for customer service can help it stand for more than footwear.

FORBES: Magazine Article

For now, Zappos, part of Amazon.com, is focused on making a big push into clothing says Hsieh, during a break from a tour to promote his book Delivering Happiness: A Path to Profits, Passion, and Purpose.

FORBES: Zappos: The Next Virgin?