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They could produce novel combinations of scents (jasmanilla, for example) or a sweetener to improve the beany taste of soy milk.
FORBES: Breaking a Sweat
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While associations are known to form based on sight, smell, and other senses -- you may remember last year's baseball game through the taste of a hot dog today, for example -- their computer model shows that the young brain cells also link through time.
CNN: How memories form, fade, and persist over time
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And while many have been trained on the linear menu structure of the iPod, the Sansa Connect's hybrid navigation system is a taste that would be easier to acquire if, for example, all music-related features were grouped together.
ENGADGET: Switched On: Music in the air (Part 2)