In addition to iPhones and iPads, the manufacturer also produces game systems for Nintendo , electronics for Sony , computers for Dell and select items for Nokia .
Today we buy Dell computers for a fraction of the cost and a thousand times the capabilities.
For example, Dell can customize computers in response to customers' online requests.
Some of the world's biggest companies suffered huge falls this week, with Dell Computers down 28% for the week, leading computer chip maker Intel down 20%, and leading software makers Sun Microsystems and Oracle all dropping by more than 15% - losing billions of dollars in value.
Dell depends on selling personal computers for the majority of its revenue, while desktops contribute only a quarter of HP's sales.
Apple's problems in increasing its market share are, to a large extent, a result of the high prices it charges for its computers compared with similar products from the likes of Dell or Hewlett-Packard.
As All-In-One (AIO) computers continue to see wider adoption for their big screen and clean design, Dell is continuing to evolve its All-In-One offering to take advantage of new software advances.
ENGADGET: Dell announces XPS One 27 AIO running W8 on a touch display
Dell, long known for its direct-sales model, began selling computers through retail outlets last year.
Dell Computer has used this model to build computers in the U. S. for some time.
For more than a decade, Dell rode its direct sales model and surging demand from businesses for bland, affordable personal computers to industry dominance.
For example, if outsourcing hardware manufacturing provides IBM (NYSE:IBM) a cost advantage, it also does for its competitors, such as the Hewlett-Packard (NYSE: HPQ), Dell Computers (NYSE:DELL), and EMC (NYSE:EMC) that will follow suit.
Dell's cuts come in the face of much weaker demand in the US for personal computers and technology services.
Over the past year Dell has broke Dell 's mania for dealing directly with consumers to strike deals with Best Buy, Tesco and others to get Dell's computers in consumers' faces.
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