"They yearn for authenticity and are distrustful of gimmicks, " says Phil Lempert, food trend expert and founder of Supermarketguru.com.
But maintaining its image for authenticity as boxing's main brand will be tough without getting big-name fighters back into your camp.
Can we as marketers get real and become the advocate for authenticity.
According to Trilling, sincerity was eventually elbowed aside by the need for authenticity, "a more strenuous moral experience" that responds aggressively to received moral opinion.
Outside of the tourist centers and gated resorts, where eight-hour stopover travelers wander ports of call looking for authenticity, life can take on a much different form.
Racer Scott Lawson, striving for authenticity, wore a red flannel shirt emblazoned with a white star on the chest--a replica of shirts worn by the Alturas Snowshoe Club, one of the earliest sponsors of the race.
The initial install code would need to be verified for authenticity and the only way to accomplish that is to have the core developer sign the code personally or have a neutral third-party like the Bitcoin Foundation sign downloadable code with their certificate as a registered developer.
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Each PowerPizza laptop disguise is handmade in London using genuine italian-style pizza boxes for maximum authenticity.
The trend, coined by global trend monitoring firm TrendWatching, describes companies embraced by customers for their authenticity, humanity and willingness to admit mistakes.
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He said he imagined Dame Judi Dench would make a fitting Brutus, but said his production aimed for historical authenticity, not gender role reversal.
Of course, for perfect authenticity Europe is the place to go.
Millennium House has created a certificate of authenticity for "Earth, " which amongst other things promises to destroy the printing plates once all 3000 copies have been published.
Aluminum was an expensive and fashionable new metal in the 1930s, and although silver leaf is more commonly used and cheaper today, Mr. Malkin went for aluminum and authenticity in the restoration by EverGreene Architectural Arts.
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Mr Wolfe is a southerner, and so his social antennae there are razor-sharp especially on the Atlanta blue-bloods' envy for the southern authenticity of Richmond, Charleston and Savannah, as well as the cultural confidence of New York.
Regardless, in a world of political and religious extremism, natural disasters, economic collapse and bad hairstyles--where the need for humor and authenticity has never been greater--PR folks are ignoring an opportunity to truly connect with and engage their audiences.
Both ministers agreed that due to the close trading relationship between the two regions, the FSAI and the FSA would work to jointly agree an approach for protecting the authenticity of meat ingredients used in the manufacture of meat-based products.
Dog In The Sand finds him back on form, although his obsessive quest for old-fashioned authenticity isn't finished yet.
Thank you Richie Norton for inspiring us to authenticity and greatness.
It's never a good idea for one person of color to assess the authenticity of another -- especially if it's just for ratings.
The emphasis on authenticity makes sense for a company that depends on a reputation for honesty.
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Its official position is that the shroud is an important tool for faith regardless of its authenticity.
Six scholars stand out among Hadith collectors for the reputed accuracy and authenticity in the selection of Hadith they chose to include as a part of their collections.
But for every person looking for tips on how to do business with openness, candor, and authenticity, a million others are just looking for stock tips.
The company employs about 250 auction specialists, curators and appraisers to guarantee authenticity of items up for bid.
But for a period piece that demands authenticity, he ultimately uncovered a newspaper scrap from the appropriate year.
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True leadership is about authenticity, standing up for principles, even (maybe especially) in the face of strong opposition.
As counterfeiters continue to up their game, technology's quest for the ultimate method of proving authenticity goes on.
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