For example, one archetype is the landlord, who sets specific rules for tenants, as Apple does for independent iPad app developers.

FORBES

One of my very dear friends is my archetype for oxymoron and paradox.

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After a successful career as an author of a number of books, a speaker and a consultant, Peters is the archetype for other savants in the business.

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The self-taught tailor says he has a character or archetype in mind for each piece -- the hunter, the gentleman -- but he acknowledges that he's designing for himself.

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"I figured I had lots of time left, " says Donald, who runs his own business, Archetype Digital Solutions, developing multimedia presentations for doctors.

FORBES: Investment Guide

For this first film in the trilogy, Thorin turns out to be more archetype of a leader-gone-wrong than an example of clever and sustainable leadership.

FORBES: The Hobbit: An Unexpected Leadership Journey

Willian Borges da Silva, the 24-year-old Brazilian superstar known as Willian, represents a certain archetype: the one who leaves his country at a young age and moves for a big fee to one of soccer's nouveau-riche clubs in Eastern Europe.

WSJ: Willian: To Russia's Anzhi With Doubt