"It's gone over well with teens, " said Mr. Keller, explaining that gum competes for space with all the other items teens are carrying, such as mobile devices and iPods.
These three behaviors accounted for 57 percent of all the crashes in which teens were at least partially responsible during their first month of licensed driving.
Contrast all this with mid-teens multiples for major industrials like Caterpillar, Cummins and Boeing where the market anticipates a rebound in revenues with profit margin enhancement.