By the time you arrive back in your room, the futon mattresses have been carefully laid out for a good night's sleep.

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"I'll keep my fingers crossed for a century, but first I want a good night's sleep, " he said.

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But he made the green in two at 17 to make the birdie that ensured his presence for the weekend - and another chance of the good night's sleep (and a touch of medication) he needs to shake of a heavy cold.

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But for most of the industry, asceticism for asceticism's sake is a thing of the past--good news for those who exercise when they want to, sleep late, lounge around their luxury suites and eat whatever they feel like--as long as it's not soup with sunflower seeds.

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Still, Richardson, who participated in clinical trials for Rozerem and has worked as a consultant for Takeda, has high hopes for the drug, which he says is about as good at helping patients sleep as Ambien.

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