But Ashok Gulati, a scholar at the International Food Policy Research Institute in Washington, thinks they fail to reflect diversification away from food grains and into fruit and vegetables.

ECONOMIST: A survey of India's economy

The diversification, along with a bunch of franchisee lawsuits over excessively marked-up food, forced Katz to bail out.

FORBES: Before... and After

More important, the diversification will get Pepsi out ahead of health advocates and opportunistic lawyers who are eager to blame food vendors for the unwanted fat of the world.

FORBES: Pepsi's New Challenge