The designer label food trend continues across the city.

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Its colonnaded halls house every kind of product, from designer boots to retro bicycles, and the food hall on the ground floor is a vision of plenty: sushi rolled by hand, smoked sturgeon, rare teas and olive oil.

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"If I'm at an event sponsored by a designer, I pick at the really chic food passed around, " said Lauren Shane, a 28-year-old stylist who goes by the name elshane and works for celebrities such as pop-star Carly Rae Jepsen.

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Among the new women are designer Tory Burch and restaurateur Peggy Cherng, who runs Chinese food chain Panda Express with her husband Andrew.

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Nick Chipman, a Milwaukee Web page designer who runs a blog, DudeFoods.com, that discusses "any ridiculous food that guys would be into, " such as a five-pound meatball snowman or a 25-cheese pizza, received a sample of Mr. Casselman's caramels back in May.

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