The FTC praised the Better Business Bureau's Children's Food and Beverage Advertising Initiative for making "major strides" in self-regulation, but urged more progress.

MSN: Spending on food advertising to kids fell in '09 - U.S. FTC

Large food companies responded in 2006 by forming the Children's Food and Beverage Advertising Initiative, part of the Council of Better Business Bureaus, which encouraged voluntary commitments to advertising healthier food to children.

WSJ: Child's Play: Food Makers Hook Kids on Mobile Games

Adelman began his career out of business school in 1990, helping his dad, Lawrence, research food, beverage and tobacco companies at Dean Witter.

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ADM's core business is the processing of commodities like corn, which are destined for food or beverage products.

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