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Result: Instead of pitching Special K simply as a low-fat breakfast food, Kellogg is featuring average women caught between polar passions for doughnuts and great-looking legs.
FORBES: On The Cover/Top Stories
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But when she worked in marketing for Jimmy Dean, the sausage and breakfast-sandwich maker, the food scientists were constantly asking her to participate in tastings.
WSJ: People Who Taste Too Much
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Rising numbers of urban workers and the insidious spread of Anglo-Saxon fast-food habits are working against the old traditions of a glass with breakfast followed by a long lunch fuelled by a bottle or two.
ECONOMIST: Drinking in Europe
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The three-hour experience at Remy starts by meeting a sommelier in Remy's glass-walled 900-bottle wine room to pre-select wines for the evening and finishes with enough food to skip the next morning's breakfast buffet.
BBC: Keeping Disney magic afloat
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If a rider does not eat plenty of food at breakfast and at the food stations along the route they will sometimes "bonk" - a cyclist's way of describing going through a rough patch.
BBC: England
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The food is homely and plentiful, the staff are very welcoming and there is a mist-covered mountain view from the breakfast table.
BBC: In Mayo, quintessential Ireland holds on