Fons Trompenaars, a world-renowned expert on cross-cultural studies, often poses the following dilemma to seminar attendees.

FORBES: Who Defines Good Leadership?

There is a plaque on a house in John Street, Oxford, where Mr Ware once lived, informing passing Romans that he was fons et origo Mensae.

ECONOMIST: Lancelot Ware

His students have been seen in Pompeii, reading Pliny's letters aloud as they stroll the streets, and at the Fons Bandusia near Rome, pouring wine into the water while reciting Horace.

ECONOMIST: So you thought that irksome language was dead?