If their popularity dies, the brand either has to diminish the affiliation or follow the fate of the celebrity.

FORBES: Celebrity Endorsements: 15 Minutes of Fame...Or Shame?

Galileo's most remarkable discoveries, however, and the ones that dictated that it would eventually follow the probe's fiery fate, were made not about Jupiter itself, but (appropriately) about the four large Jovian moons discovered by Galileo Galilei, the 17th-century astronomer after whom the craft was named.

ECONOMIST: Galileo and Jupiter

The final chance again fell to St Johnstone but Davidson's header from Millar's cutback was blocked at point-blank range by a combination of Jaakkola and the defenders in front of him and the same fate met Robertson's follow-up.

BBC: Sport - Football - St Johnstone 0-0 Kilmarnock