"I have had a thumping but I don't want people to be put off watching sport, " said Mr Ferguson, who is taking a break from his job as a television locations manager to follow the British and Irish Lions rugby tour.
Presumably, it will focus not only on opening new locations, but will follow in the footsteps of other brands that have bought back control from JV partners and place priority on brand experience and customer service.
If you follow a road, the M1 for example, along its length, the map will automatically load new crash locations as fresh sections of the map are loaded.