They will be very thin, so fold them in half and layer them onto a warm dinner plate.

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Peugeot saw operating profits grow seven-fold in the first half of 1998 to FFr4.5 billion.

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To demonstrate, take the current iPhone 5, lengthen it by 1.5 inches, widen it by an inch, make it 30% thinner, then fold the whole thing in half.

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Sales were certainly helped by a two and a half fold increase in production in the region.

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For those who think my analogy too facile, check out the research of MIT economist Amy Finkelstein, who has shown that half of the six-fold rise in real per-capita health spending from 1950 to 1990 can be explained by the introduction of Medicare.

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They declared victory after producing a half-pound of Bio-PDO from one pound of glucose, a 500-fold gain in yield.

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