Since the channel partners have established trusted relationships with customers, Fohn believes that it makes the most sense for WhiteHat to reach those enterprises through the channel partners.
The goal is for the systems and processes that Fohn, Schulte, and DeFrank develop is to preserve the best of WhiteHat so that its existing customers do more business with the company even as it attracts new ones.
To help lead that change, in 2004 they hired Stephanie Fohn, who as chief operating officer of enterprise threat management system provider, SecurityFocus, led the company to the point that it could be sold to Symantec (SYMC) in 2002.