Room 77 is differentiating from other travel sites by focusing exclusively on hotel search, says Kevin Fleiss, chief operating officer of Room 77.

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The ad will run mostly on nationwide cable channels focusing on food, home and travel that could include Bravo, HGTV, Discovery and Travel Channel.

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Despite the bleak outlook, industry professionals at World Travel Market were upbeat and focusing on the positive fallout from the economic crisis.

CNN: Global tourism feels the squeeze

USMotivation is an incentive management company focusing on incentive strategies and awards, group travel and meetings, creative communications, and analytics.

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So far, Priceline has been focusing only on the transaction channel of online travel, i.e. selling travel products such as airline tickets, hotel rooms, cruise packages and car rental services.

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As the US travel market nears saturation, most OTAs are focusing on leveraging the growing demand from international markets.

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Focusing on small-caps follows the same logic as many modern travel guides: avoid the big tourist centers to capture a country's essence.

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Instead of publishing travel photos on a one-by-one basis, we will be focusing on one destination for five days, or highlighting the work of one photographer for the week.

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